Marketing Policy

Last updated: January 1, 2025

1. Introduction

This Marketing Policy explains how ZichMedia ("we", "us", or "our") uses your contact information for marketing purposes. By providing your email address and signing up for our services, you acknowledge and agree that your email will be used for marketing communications.

2. Email Marketing Consent

When you create an account with ZichMedia, you explicitly consent to receive marketing communications at the email address you provide. This is a condition of using our services, as we need to keep you informed about important updates, features, and opportunities related to TikTok advertising.

3. Types of Marketing Communications

The email address you provide will be used to send you:

  • Service updates and new feature announcements
  • TikTok advertising tips, strategies, and best practices
  • Industry news and trends relevant to Pakistani businesses
  • Promotional offers and special discounts
  • Educational content about digital marketing
  • Success stories and case studies
  • Webinar and event invitations
  • Account activity and performance insights
  • Policy updates and important notices
  • Survey requests to improve our services

4. Frequency of Communications

We strive to maintain a balanced communication frequency. Typically, you can expect to receive:

  • Weekly newsletter with tips and updates
  • Occasional promotional emails (2-3 times per month)
  • Immediate notifications for important account or service updates
  • Monthly performance reports and insights

We respect your inbox and will not send excessive or irrelevant communications.

5. Marketing Data Collection

To provide relevant marketing communications, we collect and process:

  • Your email address and name
  • Business information you provide
  • Email engagement metrics (opens, clicks)
  • Service usage patterns
  • Communication preferences
  • Geographic location (country/city level)

6. Third-Party Marketing Tools

We use reputable third-party email marketing services to manage our communications. These services may include:

  • Email delivery platforms (e.g., SendGrid, Mailchimp)
  • Analytics tools to track email performance
  • Customer relationship management (CRM) systems
  • Marketing automation platforms

These third parties are contractually obligated to protect your information and use it only for providing services to us.

7. Your Marketing Rights

While marketing communications are part of our service, you have certain rights:

  • Opt-out of promotional emails: You can unsubscribe from promotional emails using the unsubscribe link in each email. Note that you will still receive essential service communications.
  • Update preferences: You can update your communication preferences in your account settings.
  • Data access: You can request information about the marketing data we hold about you.
  • Correction: You can request correction of inaccurate marketing information.

8. Essential vs. Marketing Communications

It's important to distinguish between two types of emails:

8.1 Essential Communications (Cannot be opted out)

  • Account verification and security alerts
  • Payment confirmations and billing notices
  • Service disruption notifications
  • Legal and compliance updates
  • Critical account information

8.2 Marketing Communications (Can be managed)

  • Promotional offers and discounts
  • Newsletter and tips
  • Product announcements
  • Event invitations
  • Survey requests

9. Email Security

We implement security measures to protect your email address:

  • Encrypted storage of email addresses
  • Secure transmission of marketing emails
  • Regular security audits of our email systems
  • Protection against unauthorized access
  • Never selling or renting your email to third parties

10. Marketing to Business Accounts

As ZichMedia primarily serves businesses, our marketing communications are designed for business purposes. If you use a business email address, we may send B2B marketing communications relevant to your business needs.

11. International Marketing

While we focus on Pakistani businesses, our marketing communications may originate from different countries due to our international operations. All communications will comply with applicable laws in both the originating and receiving countries.

12. Children's Privacy in Marketing

We do not knowingly collect email addresses from or market to individuals under 18 years of age. Our services and marketing communications are intended for business owners and adults only.

13. Unsubscribe Process

To unsubscribe from marketing emails:

  1. Click the "Unsubscribe" link at the bottom of any marketing email
  2. Or email us at support@zichmedia.com with "Unsubscribe" in the subject line
  3. Or update your preferences in your account settings

Unsubscribe requests are typically processed within 48 hours. You may receive emails already in queue during this period.

14. Referral Marketing

If you participate in our referral program, we may send you emails about:

  • Referral program updates and rewards
  • Referral status and commissions
  • Tips for successful referrals
  • Special referral promotions

15. Feedback and Complaints

If you have concerns about our marketing practices or wish to file a complaint:

  • Email: support@zichmedia.com
  • Include "Marketing Complaint" in the subject line
  • We will respond within 5 business days
  • All complaints are taken seriously and investigated

16. Updates to This Policy

We may update this Marketing Policy from time to time. When we make significant changes, we will:

  • Update the "Last updated" date at the top of this policy
  • Notify you via email about the changes
  • Provide a summary of key changes
  • Give you an opportunity to review the changes before they take effect

17. Integration with Other Policies

This Marketing Policy should be read in conjunction with our:

18. Contact Information

For questions about this Marketing Policy or our marketing practices:

Email: support@zichmedia.com

Website: www.zichmedia.com

19. Acknowledgment

By creating an account with ZichMedia, you acknowledge that:

  • You have read and understood this Marketing Policy
  • Your email address will be used for marketing purposes
  • You can manage your preferences but cannot opt out of essential communications
  • You are at least 18 years old
  • You agree to receive marketing communications as described in this policy